Besides creative, I work concretely and analytically. What does the client want? Who is the target group? What do the previous sales figures look like? What is the (commercial) objective?
It can be a whole collection or part of it. A mood, color card, designs, technical sheets, etc. Also accessories, artworks or all-over designs. (Own prints are becoming increasingly important to make a collection distinctive.)
A design process can be done internally, but also with online meetings it goes very smoothly and purposefully. Do not hesitate to contact us for more information.
As a designer, you know better than anyone how the design should actually come out of the production line. An exciting process because the end result stands or falls with it. From idea to design, to the final result. With all intermediate steps. Such as the technical sheets, searching for the right substances and sourcing the right production addresses. Sonika monitors these processes with an eye for the commercial end product.
The client indicates what the company is looking for to producers. Good contact with production companies is an essential part of a good collection. Visiting production companies is therefore an effective investment. Face to face still works best for a good relationship of trust and ultimately for the best result in the production itself. Naturally, the soured contacts that the customer ultimately works with remain exclusive.